EDEN

THE BRIEF

Eden is a Web3 project that aims to become the next Talent Search Protocole.

THE CONCEPT

The goal of this branding was to make an identity that was totally different from most other Web3 brands out there. No futuristic look, no fancy metaverse style but something warm and approachable.

THE BRAND

The concept was to make Eden a person. She speaks, she acts, she reacts, she lives, she has emotions. This is why we decided to use different punctuation symbols to represent these emotions. As humans, she won’t always feel the same way. She changes and evolves based on what’s happening in her life.