The place where I was doing my internship was doing big changes. The company was splitting into two new and different companies. My internship supervisor and I both worked on the naming which resulted in: Andromede (Digital Agency )& Brand Me Tender (Strategy & Branding Agency).
The goal of this proposition was to give dynamic and unique variable identity for Brand Me Tender. Playing on the fact that there are three words to create something variable and for the social media. For the communication, the rules would be to keep the left-to-right readability and to always use 3 words. The monochrome color palette gives a modern and luxury feeling.
The color palette is clean, elegant and modern. Having a flexible but simple identity gives a lot of opportunity in terms of design.