Daenen Optique is implanted since 1994 in a nice shopping street in La Hulpe, Belgium. The shop sells glasses and contact lenses to anyone with sight problems.
I decided to design a new identity system to help the shop to differ from their competitors and to stand out even more in this busy shopping street thanks to the elegance, the minimalism and the class brought by this new identity. La Hulpe is a wealthy town in Belgium, this is why the new identity should represent the luxe and the comfort that the inhabitants are experiencing every day.
Great design always starts with a great idea. Doing something that makes sense is way more important.