The brief - given by my teachers Antoine DBF and Yannick Pringles - was to create a digital campaign for Greenpeace to get new monthly donors. Greenpeace also wanted to shout their independency.

Using reverse psychology, the concept is to create a video series that looks like something that is completely the opposite of what Greenpeace stands for. Begining the videos by saying "Buy Nutella" or "Shop at Zara" is really eye-catching when you see that is was Greenpeace that posted it.

SEE MOre projects