#NO_DAY By Nike

This is an unofficial brief by Yann Pringles & Antoine de Bellfoid. Nike wants to Make NikePlus Membership the #1 community for everyone in Belgium in 2021 and get back sports in the agenda after almost two years of Lockdown. More than two-thirds of Belgian believe they have become less active during the pandemic. A survey by the leading charity the Sport Trust found 78% of people said they were doing less sport than the year before, while 11% of parents said their children are doing no physical activity at all. Nike believe in the power of sport to change lives and that their greatest opportunity to inspire, help and guide their consumers on the journey to being a better athlete, is to convert all consumers into NikePlus members. NikePlus membership is the digital loyalty programme behind Nike’s retail and fitness apps, creating a personal relationship between consumers and the brand. You can get the full Nike experience across the 4 apps: Nike, Nike Run Club, Nike Training Club, Nike

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